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Category Archives: Agent remarks

By invitation, any subjects agents want to introduce.

Your Reputation Counts

For good or bad, our behavior becomes our reputation. What we do communicates to others who we are. As much as the marketing world wants us to believe we can all spend enough money to define the reputation we want the world to see, it is not that simple.

In high school, one long-ago Fall in Bear Creek, Alabama, a classmate kept telling our basketball coach about all the things he was going to do to prepare for the upcoming season.

Note, it was not what he had done yet (which he could have been doing all summer). Instead, he was essentially bragging about what he was going to do.

Coach Roberts listened calmly, then replied, “Don’t tell me, show me.” That was all he said. Then he turned and strolled away. Coach wanted to see that actions matched the promises. The words alone did not make the case or sell the idea. And too many promises of great effort go unmet.

Of course, you already know actions speak louder than words. I’m guessing my classmate did too, but he still needed a reminder.

LOUDER ACTIONS

However, to expand that concept, I would like to submit that many actions speak much LOUDER than other actions. For instance, which are you known for?

•Posting listings… or marketing and selling listings?

•Blame the economy… or work daily to overcome the economy?
•Blame the homeowner… or lead and manage the property’s sale?
•Monitoring the project… or managing the project?
•Doing whatever the client or colleague asks… or finding out what they really need?
•Closing sales… or helping clients find the right service or product?
•Work that is “good enough”… or work that is really right?
•Learning about the client’s needs and goals as you work on the project … or before you start the project?
•Acting professional… or being professional?
•Great talker… or great “doer?”
•Nice person… or polite, effective professional?
These things are not that different, yet they are very different too. Which do you want to be known for? What do your actions communicate about you?

If your reputation is not what you desire, are you doing anything different to change or improve it? If not, why not?

YOU KNEW THIS, BUT…

I’m guessing I’m not telling you anything you don’t know and have not heard for years. Yet, if this is such common sense, why we do we see so many so-called professionals not follow this common sense approach?

My opinion, for what it is worth, is that this approach takes work. Too many are looking for short-cuts or they are willing to accept someone else’s advice that you can write a check and get a short-cut. Work is a four letter word. It is also an action that creates a great reputation. However, not everyone is interested, even if their reputation suffers and they are trying to cover that issue with slick material and fancy resumes.

Remarkable behavior, over time, builds a strong reputation. Once built, reputations can be difficult to change. That can be good or bad, but either way you are building that reputation every day. Even from inaction.

Be sure you behavior is positive, professional, and so client and company focused it leads people to literally remark to others about the great work and deeds you do. This will communicate your value more than any words!

Posted by Glenn Phillips

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Advertisers responding to your contact link

Advertisers using your “contact us” link to promote their services. Can you believe that advertisers have the gall to use your contacts request to advertize their services? I get about one a day from my web site from these people wanting me to join their referral networks and other services. Any crackpot can do that but this is ridiculous because these people are really serious about getting some of your business. Next thing you’ll see is someone trying to recruit your agents from that link.

This would have to be a highly ineffective way to network in my opinion but I wonder if they actually get results.

 
 

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Open House Tips

Here are some valuable tips for your customers when holding an open house. For example: slice a fresh lemon and grind it through the food processor for a fresh smell, or hang a new shower curtain liner (I know these can be purchased for $5 or less) to give the bathroom a new smell, Put a new welcome mat or potted plants at your entryway for a fresh new look. Many other helpful tips are included in the link below.

Open House Tips Link

 
This link is from Lowe’s daily email for agents who have signed up for Lowe’s realtor benefits program.

 
 

Lowe’s Realtor Benefits

LowesRealtorBenefits.com is a valuable resource for keeping in contact with buyers and sellers. It is easy to create an account and view all of the benefits available for your clients. Once you sign up you are eligible to purchase Lowe’s gift cards at 5% off for your clients as well as yourself.

 
4 Comments

Posted by on May 12, 2010 in Agent remarks

 

Why and how did you become a REALTOR?

Share with the group why and how you got in the real estate business. Others may benefit from hearing your story.

 
3 Comments

Posted by on April 29, 2010 in Agent remarks, Real Estate